Ep 5: The Unstoppable Rise and Rise of Rosé Wine

Episode 5 February 26, 2025 00:48:53
Ep 5: The Unstoppable Rise and Rise of Rosé Wine
A Question of Drinks
Ep 5: The Unstoppable Rise and Rise of Rosé Wine

Feb 26 2025 | 00:48:53

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Show Notes

Pink wine is everywhere. On supermarket shelves, on Instagram, and clutched in the hands of celebrities. If there is a single defining wine of the 21st Century, it has to be rosé.

How did this pink wine go from being considered an icon of 70s kitsch to a celebrity diva?

In this episode of A Question of Drinks, hosts Lulie Halstead and Felicity Carter delve into the fascinating world of rosé wine, looking at the economic, social, and technological forces that have made rosé wine such a hit.

From novel cooling systems to Instagram, the story of rosé is one of quirky changes that have had major consequences. Tracing the story from Portugal to Provence to the world, this is a story about how and why rosé became an unstoppable trend.

[00:05:28] Is the rosé wine boom here to stay — or just a fad?

[00:13:00] The surprising truth about global rosé consumption 

[00:18:17] How changes in technology led to new styles of wine 

[00:27:12] The role of Provence

[00:35:06] How Instagram fuelled a wine boom

 

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