Pink wine is everywhere. On supermarket shelves, on Instagram, and clutched in the hands of celebrities. If there is a single defining wine of the 21st Century, it has to be rosé.
How did this pink wine go from being considered an icon of 70s kitsch to a celebrity diva?
In this episode of A Question of Drinks, hosts Lulie Halstead and Felicity Carter delve into the fascinating world of rosé wine, looking at the economic, social, and technological forces that have made rosé wine such a hit.
From novel cooling systems to Instagram, the story of rosé is one of quirky changes that have had major consequences. Tracing the story from Portugal to Provence to the world, this is a story about how and why rosé became an unstoppable trend.
[00:05:28] Is the rosé wine boom here to stay — or just a fad?
[00:13:00] The surprising truth about global rosé consumption
[00:18:17] How changes in technology led to new styles of wine
[00:27:12] The role of Provence
[00:35:06] How Instagram fuelled a wine boom
It may be more than 300 years old, but sales of Guinness are surging, as the Irish beer finds popularity with new groups of...
A/Prof Justin Cohen from the Ehrenberg-Bass Institute takes wine marketing myths apart, one by one. He talks about why mental availability wins out over...
Why do so many people find wine so confusing? Is it something about wine itself, or is it because of the misconceptions that the...