Latest Episodes
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Ep 32: The Great Wine Reckoning (And Why We're Drinking It Anyway)
Global wine consumption fell another 2.7% in 2025 —part of a cumulative 14% drop since 2018. Across the top 20 markets, wine volumes are...
Ep 31: What 1961 Can Tell Us About the Future of Wine
Global wine consumption recently hit its lowest point since 1961, the same year most people were filling jerry cans with wine from the local...
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Ep 30: Why Big Drinks Companies Have Stopped Innovating (And What They're Doing Instead)
Lulie and Felicity touched a nerve with their recent debate on storytelling — so they decided to go one step further. Lulie brought along...
Ep 29: How Wine's Storytelling Obsession Became Its Most Expensive Delusion
Felicity and Lulie tear apart the wine industry's most cherished marketing belief: that the thing that will drive more sales and loyalty is better...
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Ep 28: Non-Alcoholic, The Category That's Booming, Stumbling, and Broken, All at Once
Non-alcoholic drinks are the industry's favourite growth story right now, but Felicity and Lulie begin by asking the question nobody in the trade wants...
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Ep 27: The $5 Party Drink Outsmarting the World's Biggest Spirits Brands and Other News
Lulie and Felicity are back to talking about the drinks news! And the news is big. Diageo's new CEO Sir Dave Lewis (also known...