Latest Episodes
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Ep 34: How the Wine Industry Learned to Bore Its Best Customers
Felicity has just returned from a conference in Dublin devoted to drinking studies, an academic field that examines alcohol's role in history and culture...
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Ep 33: Treasury Wine Estates' Great Brand Purge: Genius or Disaster?
Treasury Wine Estates, one of the world’s biggest wine companies, has announced it is about to cut more than 40 brands from its portfolio,...
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Ep 32: The Great Wine Reckoning (And Why We're Drinking It Anyway)
Global wine consumption fell another 2.7% in 2025 —part of a cumulative 14% drop since 2018. Across the top 20 markets, wine volumes are...
Ep 31: What 1961 Can Tell Us About the Future of Wine
Global wine consumption recently hit its lowest point since 1961, the same year most people were filling jerry cans with wine from the local...
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Ep 30: Why Big Drinks Companies Have Stopped Innovating (And What They're Doing Instead)
Lulie and Felicity touched a nerve with their recent debate on storytelling — so they decided to go one step further. Lulie brought along...
Ep 29: How Wine's Storytelling Obsession Became Its Most Expensive Delusion
Felicity and Lulie tear apart the wine industry's most cherished marketing belief: that the thing that will drive more sales and loyalty is better...