Latest Episodes
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Ep 38: Have We Got the Moderation Trend All Wrong?
Is the current wisdom about moderation actually true? That’s what Lulie wondered as she watched two couples at a sporting match set out to...
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Ep 37: How to Make Sure AI Recommends Your Wine or Spirits Brand
Like it or not, AI is now the gatekeeper between your wine or spirits brand and your consumer. So how do you ensure that...
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Ep 36: The Hidden Ingredient Linking Beer, Coke and Chilled Reds
Why do cool drinks feel so refreshing? And how did coldness become an essential selling point for drinks? The link between chilled drinks and...
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Ep 35: How Aperol Spritz Conquered a Market But Opened the Door to Its Competitors
How did the spritz take over every pub, bar and supermarket this summer? Is it a fad — or is it the result of...
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Ep 34: How the Wine Industry Learned to Bore Its Best Customers
Felicity has just returned from a conference in Dublin devoted to drinking studies, an academic field that examines alcohol's role in history and culture...
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Ep 33: Treasury Wine Estates' Great Brand Purge: Genius or Disaster?
Treasury Wine Estates, one of the world’s biggest wine companies, has announced it is about to cut more than 40 brands from its portfolio,...