Latest Episodes
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Ep 30: Why Big Drinks Companies Have Stopped Innovating (And What They're Doing Instead)
Lulie and Felicity touched a nerve with their recent debate on storytelling — so they decided to go one step further. Lulie brought along...
Ep 29: How Wine's Storytelling Obsession Became Its Most Expensive Delusion
Felicity and Lulie tear apart the wine industry's most cherished marketing belief: that the thing that will drive more sales and loyalty is better...
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Ep 28: Non-Alcoholic, The Category That's Booming, Stumbling, and Broken, All at Once
Non-alcoholic drinks are the industry's favourite growth story right now, but Felicity and Lulie begin by asking the question nobody in the trade wants...
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Ep 27: The $5 Party Drink Outsmarting the World's Biggest Spirits Brands and Other News
Lulie and Felicity are back to talking about the drinks news! And the news is big. Diageo's new CEO Sir Dave Lewis (also known...
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Ep 26: Justin Cohen on Why Most Wineries Are Marketing to the Wrong People
A/Prof Justin Cohen from the Ehrenberg-Bass Institute takes wine marketing myths apart, one by one. He talks about why mental availability wins out over...
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Ep 25: How Marian Leitner-Waldman Turned Archer Roose Into a Scalable Brand
Lulie Halstead is on sabbatical. While she's away, she's chosen her favourite episodes from Drinks Insider to feature on A Question of Drinks and...