Latest Episodes
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Ep 26: Justin Cohen on Why Most Wineries Are Marketing to the Wrong People
A/Prof Justin Cohen from the Ehrenberg-Bass Institute takes wine marketing myths apart, one by one. He talks about why mental availability wins out over...
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Ep 25: How Marian Leitner-Waldman Turned Archer Roose Into a Scalable Brand
Lulie Halstead is on sabbatical. While she's away, she's chosen her favourite episodes from Drinks Insider to feature on A Question of Drinks and...
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Ep 24: The Truth About No and Low Drinks and Why Moderation Is Winning
Are people leaving alcohol behind, or are they simply drinking less and less often? In this episode of A Question of Drinks, Felicity Carter...
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Ep 23: 2025's Beverage Battles: Who Won, Who Lost, and What's Next
In this year-end episode, Felicity Carter and Lulie Halstead dissect the business stories that defined drinks in 205. From panic-driven mega-acquisitions and brutal brand...
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Ep 22: Everyone Swears They Want Authenticity. But We Keep Buying Big Brands. Why?
Does it matter where your favourite drink comes from or who makes it? Using the tangled origin story of the Tequila Sunrise, the secretive...
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Ep 21: The Real Reason You Can Remember the Name of Your Favourite Spirits, But Not Your Wine
Wine is the original luxury product, so why are there so few memorable wine brands? In this episode, Felicity and Lulie dig into wine’s...